Commitment in Sponsorship Relationships

New resource aids discernment of the critical relationships in sponsorship.

Investigating large-scale sponsorship relationships B as co-marketing alliances

0007-6813/$ see front matter D 200 doi:10.1016/j.bushor.2004.10.003 B This manuscript was accepted un W. Organ. * Corresponding author. E-mail addresses: francis.farrelly@ (F. Farrelly)8 pascale.quester@adelaide

Understanding commitment in business process outsourcing relationships

Based on cost savings and efficiency gains in past business process outsourcing (BPO) projects, firms increasingly consider outsourcing knowledge-intensive and strategically oriented business processes. However, the success of these strategic BPO projects entails strong commitment from both the client and the service provider to leverage interfirm resources and engage in close collaboration to ...

RUNNING HEAD: ASYMMETRICAL COMMITMENT Asymmetrically Committed Relationships

This study compared romantic relationships in which there was a substantial difference (> 1 SD) in the commitment levels of the two partners to those with more equal levels. These asymmetrically committed relationships (ACRs) were studied in a national, longitudinal sample of unmarried, opposite-sex romantic relationships (N = 315 couples); 64.8% (n = 204) of relationships were categorized as n...

Conference Sponsorship

Cosponsors Artificial Intelligence Journal Ministerio de Ciencia e Innovación National Science Foundation (NSF) Universitat de Barcelona Knowtion TCA Software Solutions Yahoo! Labs Agència de Gestió d’Ajuts Universitaris i de Recerca (AGUAR) Agreement Technologies Project Alear Project Google NICTA Institute for Computational Sustainability (ICS) iSOCO ECCAI ESADE Business School IBM Research M...